一切事物的生成和存在都有缘由，只有在以某种有价值的工具做为目标时，事物才有价值。Only when something of value to make the purpose of their lives have value。

Position | 项目地舆位置 

地址：广州琶洲面积：329㎡

内容：2023广州设计周恒洁HEGII展厅

展览时长：4天

Location: Pazhou, GuangzhouSite Area: 329㎡Content: 2023 Guangzhou Design Week  HEGII  ExhibitionExhibition Duration: 4 days

策略回溯 Strategy Backtracking

恒洁卫浴HEGII创建在1998年，具有笼盖全品类的卫浴产物。恒洁品牌任务“专注品质，延续立异，提倡环保，致力在经由过程产物和办事，缔造品质夸姣糊口”。在2023年，恒洁品牌形象周全进级，全新的品牌主张“选品质就是选糊口”，意味着恒洁要与消费群体加深场景体验，成立价值与感情共识，将品质融入消费者的糊口体验；HEGII was founded in 1998 and has a full range of sanitary ware products.  HEGII brand mission: "Focus on quality, continuous innovation, advocate environmental protection, committed to creating a better quality of life through products and services". In 2023, the brand image of HEGII will be upgraded, and the new brand slogan "Choosing quality is choosing life" means that HEGII will deepen the scene experience with the consumer group, establish the value and emotional resonance, and integrate the quality into the consumer's life experience..

在本次2023的广州设计周展厅概念上，汤物臣提出强化【H】品牌超等符号，名之【H-SPACE】。以恒洁卫浴产物的场景体验为基点，以天然酝化而出的传统文化为线索，在对年夜天然畏敬下回归原始去显现产物的质感语境；将行动介入空间发生偶尔的必定性事务，从而激起不雅展人的摸索意愿；On the concept of the exhibition of Guangzhou DesignWeek in 2023, INS proposes to strengthen the brand super-symbol, named [H-SPACE]. Taking the scene experience of HEGII's products as the starting point, and traditional culture as the clue, the art of presenting the products returns to the primitive under the fear of nature, thus stimulating the visitors' desire to explore;

（动图：瓷砖H动图）

在与品牌方切磋策略定位的前期，汤物臣团队去了恒洁的工场基地考查。恒洁的四个环保理念：热能收受接管，废物收受接管，废水处置，绿色能源模子（太阳能），细节上处处布满了对年夜天然的畏敬，正如恒洁的品牌理念——但愿能引领行业绿色出产；Before exploring the strategic positioning with HEGII, the INS team visited HEGII's factory . HEGII's four environmental protection concepts: heat recycling, waste recycling, wastewater treatment, and green energy modeling (solar energy) are full of reverence for nature in every detail. HEGII hope to lead the industry in green production.

（动图：恒洁工场实拍图闪图）

立天道曰阴阳，

登时道曰柔刚，

立人性曰仁义。

--《易经》

中国文化的内在几近都与天然相干，从儒家思惟的“仁者以六合万物为一体”，再到寄情在山川的“飞流直下三千尺”的唐宋诗词。天道包涵，滋养万物，其间传播千百年的文化传承，强调天然价值自足，自己便是目标；Almost all of Chinese culture is related to nature. The cultural heritage passed down for thousands of years emphasizes the self-sufficiency of natural values, which is an end in itself.

在这个层面上，我们但愿更多的表达品牌方所对峙的：畏敬天然，行有所止的的环保理念，这正恰好是恒洁与其他品牌最年夜的差别化；At this level, we hope to express the brand's insistence on respecting nature and environmental protection, which is precisely the biggest differentiation between HEGII and other brands.

冲突与协调 Conflict and Harmony

「光与暗」 「方与圆」 「锐与钝」 「动与静」都表现出分歧情势的气力与美；一刚一柔，一轻一重，一拙一巧在空间中构成了光鲜的对照。分歧建筑形态相得益彰，促进了建筑构件逻辑层面的同一性和贯一性。而“将复杂的布局简单化”是本次H-SPACE设计进程中，整合所有手艺逻辑和文脉意境关系的焦点法例；"Light and darkness, square and circle, sharp and blunt, motion and stillness" all embody different forms of power and beauty; and "simplifying the complex structure" is the core principle that integrates all the technical logic and contextual relationship in the design process of H-SPACE.

正如赫拉克利特认为：在对峙与冲突的背后有某种水平的协调，而调和自己其实不是惹人注视的，冲突使世界布满生气。究其素质，天然的生命律动，是从对峙到冲突，再到协调从而共生的美好悖论；As Heraclitus siad: Behind the opposition and conflict there is a certain degree of harmony, which is not in itself compelling, and conflict enlivens the world.

地生育万物，地之则也。

地不容易其则，故万物生焉。

--《管子•情势解》

安身在天然，自是不孤负良辰美景，我们自传统文化，自山海获得无限的天然符号，得以立体化显现在整体建筑的各个方面。空间以白色作为基底，元素的甄选不断改进;点点绿荫，光影所至，刹时点燃这一空间片断，生出高古之意；We follow the traditional culture and take inspiration from nature, which is then visualized in every aspect of the building.The space is based on white color, and the selection of elements is perfect; green plants form the shade, instantly igniting the space.

极致产物化Extreme Productization

在肯定了品牌策略定位后， 我们抛开传统的情势主义，提出【极致产物化】的概念，从头界说展现产物的表达体例，消弭思惟的边界，用艺术的手法抛砖引玉，用10%的产物语境表达100%的糊口体例，转达纷歧样的质感与美学理念；After determining the strategic positioning of the brand, we put forward the concept of "Extreme Productization" to redefine the expression of the display products, using 10% of the product context to express 100% of the lifestyle, and conveying different textures and aesthetic concepts.

01从零到一FROM ZERO TO ONE

正如管子所言：年夜地是人的来处，亦是归处。我们从恒洁产物的11种原材猜中采撷灵感，将原始的诗意，书写在空间进口处的位置，从“零“最先，慢慢摸索极致；We took inspiration from the 11 types of raw materials used in HEGII's products and placed the original materials at the entrance of the space, starting from "zero" and gradually exploring the ultimate.

02蒲公英花洒 

DANDELION SPRINKLES

蒲公英代表着清洁，简单而纯洁，却又带着自由的圣干净化的气力。采取口角灰三色的花洒经由过程金属构件毗连构成蒲公英的情势，将光阴的流彩细细打磨，叫醒人们深埋心底的诗与远方；Dandelion represents cleanliness, simplicity and purity, but with the power of freedom and purification. The black, white and gray sprinkles are connected by metal components to form the dandelion.

自进口继续往内走去，即是H-SPACE灵感站；空间界面融会持续，以简驭繁，纯净自足；舒惬的空气中，来者自由游走，而坐品咖，注视这抹绿意的生命感，保存糊口的原生感，激起和链接自由向上的天然气力，营建更立体的感官共识；Continuing from the entrance, you will find the H-SPACE Inspiration Station; the spatial interface is integrated and continuous; in the cozy atmosphere, visitors are free to roam around, sit down to enjoy a cup of coffee, and feel the sense of life of the greenery, which stimulates and links up the natural power of freedom and upward mobility..

03水厂模子

WATERWORKS MODEL

将热能收受接管、废水处置、废物收受接管和太阳能，经由过程微型模子复刻，或直接或间接的转达品牌方可延续成长理念，慢慢激发不雅展人对品质/环保/糊口的多方面思虑；Heat recovery, wastewater treatment, waste recycling and solar energy are reproduced in miniature. It conveys the brand's concept of sustainable development, and gradually triggers visitors to think about quality, environmental protection, and life in various aspects..

机械制造出产废水在电镀进程中会排出风险情况和人类的含有铜、氰、镍、锌、铬等重金属元素，而恒洁在废水处置中特殊过滤重金属，实现排放出的废水可再操纵在生态情况；在水厂模子中也展现4个重金属模块，内部材质分派为：仿焦铜（Cr）、氰(Cu)、镍(Cn)、铬(Ni)重金属色彩，加深转达恒洁品牌的环保对峙；Mechanical production wastewater in the electroplating process will discharge heavy metal elements containing  cr, cu, cn, ni, etc. which are hazardous to the environment and human beings. HEGII will specially filter heavy metals in the wastewater treatment. The four heavy metal modules on display are assigned with the internal materials:  (Cr),  (Cu), (Cn),  (Ni) to deeply convey the environmental protection persistence of Hengjie brand;

万物皆有裂痕，那是光照进来的处所；There is a Crack in Everything, That's How the Light Gets in.

中华传统的天文不雅测仪器日晷（guǐ）凡是由铜制的指针和石制的圆盘构成，操纵太阳投射的影子来测按时刻。我们自日晷中提取设计符号，操纵“圆”的概念作为H-SPACE的焦点设计元素；“圆”是最柔和的外形，是万物与天然循环往复的意味，沉醉此中难免感触感染被建筑温顺包裹；A traditional Chinese astronomical instrument, the sundial is usually composed of a brass pointer and a stone disk, and uses the shadow cast by the sun to determine the time. We extracted the design symbols from the sundial and used the concept of "circle" as the core design element of H-SPACE; ; 

04时候长廊

CORRIDOR OF TIME

用恒洁焦点产物智能马桶的一键旋钮，以时候串连起的活动线，点与点之间的旋钮，也在轻诉着各自历颠末的故事与光辉；With the one-touch button of HEGII's  core product. the flow line linked by time, and the buttons between the dots tell the story and splendor of their respective experiences.

05超等光影H

ULTRA H LIGHT AND SHADOW

阳光是万物发展的来历，空间的生命力也是在光影移动间获得演绎；将光影可视化，空间顶上摆列有秩的品牌符号H；光投射下贱动的H倒影，如同圣洁的光洗澡着波动的情感，承载一种直接的暖和，也体悟一种长久的寄意；Sunlight is the source of growth for everything. Visualizing light and shadow, the brand symbol H is arranged on the top of the space; the reflection of H under the light is like a holy light..

空间顶上间隙将光影切割，将建筑的空间转译成毗连神性的精力空间，延续了东方空间的神秘性与涵蓄性。恰是与提取的日晷的设计元素相辅相成，以圆为盘，以"H"为针，在有限中衍生出无穷可能.....Through the brand symbol H arranged in an orderly manner on the top of the space, the staggered gaps cut through the light and shadow, It complements the design elements of the extracted sundial, using the circle as a disk and the H as a needle, creating infinite possibilities out of the finite..

06时候漏刻

TIME WATER CLOCK

利用瀑布式龙头经由过程凹凸错落的条理感显现出中国古代计时仪器漏刻，潺潺湲湲的水流恍如在诉说着东方传统的汗青，此处的到访者化身为汗青的笔，记实定格确当下与转变的将来；The application of waterfall faucet presents the leakage of the ancient Chinese timepiece through the ����.txtsense of hierarchy, and the slow flow of water seems to tell the history of the Oriental tradition.

追随着东方传统韵味的时候漏刻，穿越到将来主义的现代尝试室；恍如置身光阴机械，让感官冲突获得进一步的知足；Following the traditional oriental flavor of the time lapse, traveling to the futuristic modern laboratory; as if in a time machine, to further satisfy the conflict of the senses;

06将来尝试室

FUTURE LABORATORY

在科技与糊口，东方与西方的多维度理念冲突下，将王牌产物R9逐一拆解，包罗胚料与釉面尝试品展现，流水山庄模子与R9零配件模子，机械臂，遥控器+一键旋钮，和R9心脏装配；各类零配件或整洁的散落在墙面上，或有序的摆列在尝试台，一种意图识没法描写的科幻美感在此降生；Under the conflict between the concepts of technology and life, the brand's product R9 is disassembled one by one, including the embryo material, R9 heart device, robot arm, glaze and other spare parts scattered on the cabinet.

从开放对外，展现恒洁天然糊口质量基调空间；到回归自我，向心的圣洁静谧；到将来摸索，碰见恒洁超前手艺的尝试室空间；Architecture is like the laws of nature; finding balance and creation in diversity, distinction and conflict. Interpretation of architectural space, expression of life stories

视觉上的灵通，生成了一二层空间的互语关系；错景的条理，光影的拜访，给足了体验的极限拉扯，和余味悠久的留白想象；The visual access generates the interlocutionary relationship between the first and second floors of the space; the staggered layers of the landscape, the visit of light and shadow give enough white space for imagination.

移步，登阶，旋梯旁嵌柔性灯点，通往二层区域渐次举高，故事继续；As you move up the stairs, the spiral staircase is illuminated with flexible lights. Gradual elevation of the area leading to the second floor.

抵达出口，人影声语和感温跟着光影逐步弥散，这趟奇趣路程却未完待续，心与心的交汇语碰撞再次产生，带着摸索继续碰见糊口的质美；Arriving at the exit, people, voices and sensations fade away, but the journey is not finished yet, the heart-to-heart language collision occurs again, and the exploration continues to meet the beauty of life.

△ 一层平面图  Plan△ 二层平面图  Plan

年夜消费时期下，中国的品牌方越来越正视空间美学的表达，艺术美学也同时是品牌社交媒体计谋的主要构成部门；若何用设计为品牌赋能，【H-SPACE】恰是一次揭示品牌力立异的有益摸索；In the era of mass consumption, Chinese brands are paying more and more attention to the expression of spatial aesthetics, and artistic aesthetics is also an important part of a brand's social media strategy; how to empower a brand with design, [H-SPACE] is a useful exploration of the innovation of branding power.

△ 图表数据来历在家创NEWS《设计师调研陈述》

在本次2023广州设计周总参不雅人数：达40万+人次；The total number of visitors in this 2023 Guangzhou Design Week: 400,000+ visitors;

△ 图表数据来历在家创NEWS《设计师调研陈述》

回首本届广州设计周中恒洁H-SPACE的成就，恒洁以78.31%成为承认度最高的卫浴品牌，遥遥领先第二名。同时，在本次设计师调研中，恒洁（75.06%）同样成为受访设计师心目中国内卫浴品牌好感度最高的品牌；Looking back at the results of HEGII H-SPACE in this year's Guangzhou Design Week, HEGII became the most recognized sanitary ware brand with 78.31%, far ahead of the second place. At the same time, HEGII (75.06%) also became the brand with the highest brand favoritism in China in the surveyed designers' minds;

△ 图表数据来历在家创NEWS《设计师调研陈述》

别的，在设计师与品牌联名的展厅中，谢英凯 x 恒洁卫浴打造的H-SPACE主题馆在本届广州设计周上表示出彩，备受设计师青睐，亦成为中国设计师联名品牌中呼声最高的品牌；In addition, among the exhibition halls co-branded by designers, the H-SPACE hall created by Thomas Tse x HEGII  was outstanding in this year's Guangzhou Design Week, which was highly favored by designers and became the most popular co-branded brand among Chinese designers.

△ 人平易近日报登载【H-SPACE】 ▲现场搭建进程（动图闪图）

未完待续 To Be Continued

INFO

H-SAPCE

项目名称：广州设计周恒洁HEGII展厅

项目地址：广东广州

项目类型：展览陈列

项目面积：329㎡

设计时候：2023年9月

完成时候：2023年12月

设计单元：汤物臣•肯文创意团体

设计总监：谢英凯 Thomas

空间设计师：王诗欣 Ashe / 汤泽凡Cade

共同设计师：王彩蝶 Basic / 方韵聪 Kit

结果图设计师：朱丽 Juliet

项目兼顾：邝安潼 Lala Kwong

项目摄影：张华详 SHANK